5 Successful Original Marketing Campaigns On Twitter

Many companies and websites knows that in order to have a successful business, one must be able to create a presence on the web using popular social media platforms such as Facebook and Twitter. And to achieve the desired attention online, nothing beats an original idea and the establishment of surprising and totally unexpected surprises via popular social networking site such as Twitter.

1. Orange UK and its Rockabella Singers

All you need to do is use the hashtag #singintweetagrams after your tweet and the Rockabella will sing that your for you. This idea was conceptualized by Orange, a mobile network operator and internet service provider in the United Kingdom. By visiting this page, you can listen to all the tweet sung by these 3 ladies. Genius idea!

2. Canada.travel and their Interactive Wall

To promote tourism in Canada, Canada.travel decided to install a huge interactive touch screens in three U.S. cities (New York, Chicago and Los Angeles), displaying thousands of tweets and twitpics from costumers who spent their vacation in Canada, published live through the use of specific keywords.

3. KLM Surprise

This airlines has done something incredible with Twitter. Watch the video below to find out more.

4. Jimmy Choo and His Treasure Hunt in London

When they launched a new collection of footwear, the popular shoe designer company proposed a treasure hunt in the streets of London: a pair of shoes was temporarily placed in a street, and clues were revealed on Twitter. People who uses Twitter has a few minutes to locate the pair of shoes and get it before someone else does. 4000 Londoners participated in this event and shoe sales grew by 33% the day after the hunt. Isn’t that nice?

5. Coffee Groundz Reservations via Twitter

A coffee house in Houston called The Coffee Groundz has responded positively to one of its customers who wanted to book an order via Twitter. The company decided to implement it and accept orders and reservations via Twitter. The Coffee Groundz has over 11,000 followers on twitter and said that their sales grew by more than 30% after they introduced the new booking system.