What Is SEO?

Do you own a website or a blog and often have heard other website owners talk about their SEO tactics and you suddenly realize you have no idea what SEO means? Well you’ve come to the right place, I will give you all the information you need to understand what other website owners are talking about and I help you understand the importance of search engine optimization (SEO) for us website owners and blogger.

What is SEO?

SEO stands for Search Engine Optimization and is a practice adopted by website owners who want to increase the amount of traffic they receive from search engines like Google, Yahoo, Bing, etc. It works by improving internal and external factors to achieve a higher position in search engine results pages (SERPS). In achieving a higher ranking in SERPs, a website owner or a blogger can get more traffic on keyword searches. As you can imagine there are usually hundreds, if not, millions of sites struggling to be on the top of the ranking in search engines, that is why site owners optimize their site so they can get have the edge over their competitors.

Is it necessary to use SEO?

SEO can be a time consuming process and I have heard many webmasters ask the question “Do we really need SEO?”. Instead of asking yourself that question, you need to ask “Do I want people to visit my website?”. You could have a great website with lots of interesting and original content, but if nobody is visiting or reading your articles, is it wise to continue doing it?

The fact is that when people want something on the Internet, the first thing they do is to go to their favorite search engine and look for it there. If your website is not listed or is low in SERPs then you won’t be able to receive the visitors you deserve.

The bottom line is, search engine traffic can make or break your site. Anyone who wants to have a successful website or blog should invest time or money on SEO to gain visibility in search engines so you can get the visitors your website or blog deserves.